|
|
The Law of the Second Authority for Television and Radio – 1990, sets the establishment of regional radio stations operated by private franchisees and financed thru selling of advertising time. The franchise is granted for a period of four years following a process of tender. The Council may extend the franchise with no tender, for two additional periods of four years each, in accordance with franchisee performance. The stations operate under public supervision, adhered to most demands set forth by the Second Authority. These are innovative radio stations that learned how to improve and professionalize their activities. It is important to note that the stations, especially those operating in the peripheries, achieve higher rates of listening than those of the national stations in their area, offering their listeners contents such as local news, regional public information,; coverage of entertainment and sporting events taking place in the area and more. Though achieving high rates, their financial reports reflect difficulties in translating this success into financial terms, due to unfair and wild competition. Today, beginning the third franchise period, there is a higher probability for returning the investment by most stations and even profitability for some of them
|
|
|
